From farmer's markets to national whole foods distribution.
The friction before the breakthrough.
Wildroot had an exceptional clean-label product line but zero organic presence in a crowded wellness supplement market dominated by VC-backed brands.
How we got there.
Scientific ingredient research hub
Created an in-depth botanical research glossary citing peer-reviewed clinical trials on lion's mane and reishi benefits.
Holistic wellness digital PR
Earned reviews and product roundups across Mindbodygreen, Well+Good, and Bon Appétit through organic PR seeding.
Recipe & extraction SEO
Ranked #1 for 120+ high-volume mushroom tea, tincture, and extraction recipes, driving thousands of daily organic visitors.
Product transparency schema
Implemented structured lab-tested certificate of analysis schema markup directly onto product pages.
Numbers that moved the business.
Verified Growth Takeaways
Scaled organic search to become the brand's #1 most profitable sales channel
Leveraged organic velocity to secure nationwide retail placement in 450 stores
Established trusted authority with over 240 organic media mentions
A closer look.
Botanical Research Library SERPs
E-Commerce Organic Revenue Surge
Clean-Label Product Packaging & Assets