Lumora

From page three to the answer AI assistants cite.

earned media
ClientLumora
IndustryEcommerce & Retail
Services
Timeframe • Region12 months • Global
THE CHALLENGE

The friction before the breakthrough.

Lumora's flagship product lines were buried beneath retail aggregator giants and affiliate catalogs. Despite strong product-market fit, organic search share was declining 8% quarter-over-quarter.

Compounding the threat, conversational AI search queries were accelerating rapidly, and Lumora was cited in less than 2% of generated product recommendations.

-8%
Quarterly Organic Drop
<2%
LLM Citation Rate
OUR APPROACH

How we got there.

earned media

Entity graph authority

Built authoritative schema knowledge graphs and structured catalog entities recognized across major LLMs and search engines.

01
earned media

Digital PR campaigns

Executed three nationwide consumer trend studies, capturing coverage in over 600 high-authority industry publications.

02
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Generative engine optimization

Optimized product comparison parameters to match generative search retrieval patterns on ChatGPT, Gemini, and Perplexity.

03
earned media

Technical SERP overhaul

Resolved complex faceted navigation crawl debt and elevated Core Web Vitals to the 99th percentile across mobile templates.

04
THE RESULTS

Numbers that moved the business.

+0%
Organic Revenue
0.0x
AI Assistant Mentions
+0
Earned Placements

Verified Growth Takeaways

Captured #1 generative citation position across 180+ core consumer queries

Over 600 tier-one editorial placements with verified dofollow references

Generated +142% year-over-year organic revenue lift across direct storefronts

“We went from invisible in AI search to the primary recommended brand across our top five product categories.”
ER
Elena RostovaChief Marketing Officer, Lumora

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