Connecting 250,000 students to accredited university programs.
The friction before the breakthrough.
Prospective students were overwhelmed by contradictory online program comparisons and predatory affiliate review sites.
Brightpath needed a credible, transparent platform and an authoritative organic search footprint to attract high-intent adult learners.
How we got there.
Career ROI calculator
Built a viral interactive tool mapping university tuition costs against verified Bureau of Labor Statistics salary outcomes.
Accredited degree taxonomy
Developed 1,400+ program-specific guides with verified transfer-credit guidelines, winning top 3 search rankings nationwide.
Higher ed journalism network
Published annual workforce education indexes that were cited by over 300 academic and governmental research papers.
Conversion-first UX design
Streamlined the enrollment request form from nine fields to three, quadrupling completed consultation submissions.
Numbers that moved the business.
Verified Growth Takeaways
Positioned Brightpath as the #1 student resource for online degree ROI
Doubled application conversion rates with the interactive degree calculator
Generated over 250,000 qualified student consultations
A closer look.
Degree ROI & Career Pathway Calculator
Higher Education SERP Authority Graph
Student Success Story Video Ads