Omnichannel retail media and marketplace market share capture.
The friction before the breakthrough.
Halcyon was losing ground on Amazon and retail media networks to aggressive competitors bidding unsustainably on broad product keywords.
Stockouts in regional distribution centers were wasting ad spend, driving traffic to products that could not ship within two days.
How we got there.
Inventory-aware bidding
Integrated media bid algorithms with real-time warehouse inventory feeds to throttle ads when local stock dipped below 5 days.
Marketplace share defense
Deployed automated conquesting campaigns targeting competitor brand terms during peak evening purchasing windows.
Full-funnel Amazon DSP
Retargeted past purchasers and lifestyle affinity audiences with cross-sell video assets across streaming TV and Kindle.
Review acceleration loop
Optimized packaging inserts and automated post-purchase email triggers, lifting verified review volume by 320%.
Numbers that moved the business.
Verified Growth Takeaways
Earned #1 Best Seller badge across 6 top-revenue product lines
Eliminated $420k in wasted ad spend on out-of-stock SKUs
Grew category market share from 22% to 68% in under one year
A closer look.
Omnichannel Retail Media Command Center
Dynamic Marketplace Product Ad Formats
Social Commerce Retargeting Grid