Nationwide overnight sourdough delivery scaled to $2M run-rate.
The friction before the breakthrough.
Perishable overnight bakery shipping has narrow profit margins and requires high initial purchase density in metro zones to keep shipping costs viable.
How we got there.
Regional cold-chain PPC
Targeted foodies living within standard overnight ground delivery zones with localized next-day sourdough ads.
Sourdough subscription club
Designed an automated weekly delivery subscription offering free artisanal spreads with recurring club memberships.
Sensory video advertising
Captured mouth-watering crust-crack and steam-release video footage on high-speed cameras for Instagram Reels ads.
Holiday corporate gifting campaigns
Launched targeted B2B campaigns offering corporate holiday bakery crates to law and financial firms.
Numbers that moved the business.
Verified Growth Takeaways
Scaled from a single neighborhood shop to $2M annual recurring revenue
Maintained an incredible 88% 6-month sourdough subscriber retention rate
Generated over $400k in corporate holiday gift orders in 45 days
A closer look.
Overnight Sourdough Subscription Metrics
Sensory Video Social Ad Units
Holiday Gift Crate Direct Mail & PPC