Franchising 18 boutique strength studios with waitlist demand.
The friction before the breakthrough.
Boutique fitness is notoriously competitive. New studio locations need 250 founding members before opening their doors to break even on lease commitments.
How we got there.
VIP Founding Member playbook
Engineered a pre-launch landing page funnel offering locked-in discounted rates for the first 250 neighborhood residents.
Hyper-local 3-mile geo ads
Deployed Facebook, Instagram, and Google Search campaigns targeting active residents within a 10-minute drive time.
Community coach video spotlights
Filmed dynamic 15-second trainer spotlights showcasing friendly, injury-conscious strength coaching.
Neighborhood referral challenges
Created an automated digital pass gifting system allowing founding members to bring friends to VIP pre-launch classes.
Numbers that moved the business.
Verified Growth Takeaways
Sold out all 18 franchise studio launches with >250 founding members each
Lowered cost per studio pre-launch lead to under $14
Named One of the Fastest Growing Boutique Fitness Franchises of 2026
A closer look.
Franchise Studio Launch Command Center
Founding Member Pre-Opening Ad System
Member Transformation Video Creative