Scaling artisanal cookware into a 7-figure DTC brand.
The friction before the breakthrough.
Copperleaf created heirloom-quality cast iron cookware but struggled to articulate their premium price point against mass-market kitchenware.
How we got there.
Tactile culinary content
Shot high-fidelity ASMR cooking videos and chef interviews demonstrating non-stick seasoning and thermal retention.
TikTok Shop integration
Pioneered viral short-form shoppable video ads synced with native TikTok checkout.
Custom gift bundle builder
Engineered an intuitive visual bundle builder lifting average order value from $120 to $210.
Meta retention flows
Automated seasonal recipe re-engagement flows to past buyers for recipe books and artisan accessories.
Numbers that moved the business.
Verified Growth Takeaways
Scaled DTC monthly revenue past $450k within 8 months
Lifted average order value by 75% via modular bundle builder
Achieved 4.1x blended return on ad spend across social channels
A closer look.
Culinary Lifestyle Ad Production
DTC Revenue & Cohort Retention
TikTok Shoppable Video Campaign