A regional agency that now out-ranks the national portals.
The friction before the breakthrough.
Fernhill was spending heavily on national real estate syndication portals only to receive low-intent, shared leads that rarely converted into exclusive listings.
Their local web presence was nearly non-existent outside of branded name searches, leaving high-value suburban search queries entirely dominated by legacy aggregator sites.
How we got there.
Hyper-local search clusters
Authored in-depth community profiles and street-level pricing guides targeting homeowners considering selling in the next 90 days.
Targeted geo-fenced PPC
Configured micro-targeted Google Search campaigns focused strictly on 'sell my home' and valuation intent within a 15-mile radius.
Local pack optimization
Overhauled Google Business Profiles across all 14 branch offices, earning hundreds of verified 5-star seller testimonials.
Neighborhood video tours
Produced weekly drone neighborhood tours distributed across Meta to high-equity homeowner audiences.
Numbers that moved the business.
Verified Growth Takeaways
Outranked national real estate portals for 42 high-value neighborhood keywords
Cut inquiry acquisition cost by 41% while doubling exclusive seller listings
Established undisputed #1 Google Map Pack ranking across 14 target suburban zones
A closer look.
Hyper-Local Suburb SERP Dominance
Seller Valuation Conversion Analytics
Community Drone Ad Video Creative
“We stopped renting leads from portals and started owning our market. The return on investment has been transformative.”