Altura

Generating $85M in industrial robotics contracts.

paid mediaearned media
ClientAltura
IndustryB2B & Manufacturing
Timeframe • Region10 months • North America
THE CHALLENGE

The friction before the breakthrough.

Altura produced world-class factory robotics but relied almost exclusively on annual trade shows. Long 18-month sales cycles and invisible digital presence throttled expansion.

0
Unified Growth KPIs
100%
Channel Silos
OUR APPROACH

How we got there.

earned media

Industrial engineering SEO

Authored 250 in-depth engineering breakdowns on factory throughput and cobot safety standards, capturing top SERP rank among plant managers.

01
paid media

LinkedIn ABM campaigns

Targeted plant directors and VP of Operations at the top 2,000 North American manufacturing facilities with ROI proof studies.

02
paid media

High-intent specification search

Bidded on technical robotic payload and reach queries, routing traffic directly to interactive CAD specification configurators.

03
earned media

Automation industry thought leadership

Positioned Altura engineers as keynote speakers and regulatory advisors on robotic safety standards.

04
THE RESULTS

Numbers that moved the business.

$0M
Contract Pipeline
+0%
Inbound RFP Rate
0.0x
Programmatic ROAS

Verified Growth Takeaways

Built $85M in verified RFP pipeline within 10 months

Shortened industrial sales qualification cycle from 4 months to 19 days

Won 14 multi-facility enterprise factory contracts

Let's write your case study.

Tell us where you want to be in 12 months. We'll show you the shortest path.

Let's talk!