Reimagining cruise exploration for independent modern travelers.
The friction before the breakthrough.
Expedition cruising suffered from an outdated, elderly demographic stereotype. Tidewater needed to appeal to younger, affluent adventure travelers without alienating loyal patrons.
How we got there.
Expedition planner web app
Built a 3D globe visualizer allowing travelers to curate personalized route stops, shore excursions, and onboard scientific seminars.
National Geographic photographer collabs
Commissioned 12 world-renowned expedition photographers to capture authentic, raw wildlife encounters across the Arctic and Galapagos.
Brand identity refresh
Modernized the typographic identity, visual guidelines, and vessel exterior markings with contemporary Scandinavian minimalism.
Onboard app digital experience
Redesigned the guest mobile companion app for daily excursion booking, wildlife spotting logs, and culinary reservations.
Numbers that moved the business.
Verified Growth Takeaways
Broke 50-year single-day booking record with $18M in sold reservations
Lowered the average guest age by 14 years through contemporary brand positioning
Awarded Cruise Line Design of the Year 2026
A closer look.
Interactive 3D Expedition Globe
Cinematic Documentary Ad Stills
Guest Mobile Companion Interface