Pre-selling prefabricated architectural cabins at scale.
The friction before the breakthrough.
High price points ($90k-$160k) and a custom build timeline meant Tinyhouse Co needed an online experience that inspired buyer confidence before deposit.
How we got there.
3D real-time modular customizer
Developed a WebGL 3D configurator allowing buyers to customize layouts, solar packages, and finishes in real time.
High-equity land owner targeting
Deployed paid social and search ads targeting landowners and rural property investors within 200 miles of delivery hubs.
Factory walkthrough live streams
Produced bi-weekly live build walkthroughs on YouTube and Instagram answering technical insulation and permit questions.
Financing approval integration
Partnered with modular lenders to provide 60-second digital loan pre-approval directly inside the quote calculator.
Numbers that moved the business.
Verified Growth Takeaways
Grew contracted builds from 2 units/month to 24 units/month
Accumulated an $18M order backlog stretching 14 months ahead
Reduced the average buyer consideration cycle from 90 days to 24 days
A closer look.
3D Architectural Modular Configurator
Prefab Cabin Lifestyle Ad Campaign
Factory Construction Drone Showcase