Selling $340M in luxury residential developments before ground-break.
The friction before the breakthrough.
Maple Row faced rising interest rates and a competitive luxury condo market in 3 major metropolitan areas.
Traditional print advertising and broker open houses were failing to generate early contract commitments from qualified international buyers.
How we got there.
Wealth-qualified programmatic
Executed targeted programmatic display and video campaigns reaching family offices and high-net-worth individuals globally.
Virtual penthouse preview ads
Deployed immersive 360-degree interactive floor plan walkthroughs directly inside social feeds and luxury editorial sites.
Bilingual search campaigns
Launched Mandarin, Arabic, and French search campaigns targeting overseas capital migration corridors.
Rapid lead qualification routing
Integrated instant VIP concierge routing connecting prospects to multilingual sales directors within 5 minutes.
Numbers that moved the business.
Verified Growth Takeaways
Sold all 240 units across 3 residential towers 4 months ahead of schedule
Generated $340M in contracted buyer volume with 8.4x return on ad spend
Acquired 42% of buyers from overseas markets through targeted PPC
A closer look.
Luxury Development Sales Analytics
Interactive Penthouse Ad Experience
VIP Concierge Lead Flow Architecture